Introduction to business Essay Example | Topics and Well Written Essays - 500 words - 3

Introduction to business - Essay Example In addition, by collaborating with Recycling, Stonyfield Farm will have an opportunity to reach out to the community on the importance of conserving the environment by recycling used products. On the other hand, recycling will benefit significantly from the partnership in that by using request and recommendations made by Stonyfield Farm, they will acquire more plastic waste. As a result, there will be more raw materials for the manufacture of their recycled products. More products translate to more revenue and lesser environmental degradation. All these benefits will be in line with the company’s zero waste initiative. Moreover, Recycling will incur fewer costs in procuring the waste products as the yoghurt maker already has a plan on how the containers can be collected. This is because; Stonyfield itself is in a partnership with Whole Foods. Whole Foods has a â€Å"Gimme 5 program† in which, yoghurt containers are dropped in Gimme 5 bins for collection (stonyfield Farm , par. 4). To get a larger market share for their products, recycling could make use of various strategies such as making discounts. Discounts on recycled shavers and toothbrushes would attract more consumers to purchase and use their products. This is because they would be more affordable to the general public as compared to normally manufactured products. Also, the company could utilize catchy taglines to advertise their products on commercials aired on T.V. These include â€Å"waste free shaving† and â€Å"Waste brushing,† and would catch the attention of consumers and interest them. In addition, Recycling could educate the public on the importance of conserving the environment. Recycling as a way of conserving it, would make recycled products appealing to all those who heed the message of environmental consciousness. To market, its shavers and tooth brushes, Recycling could also get endorsement from international